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Aethos Hotels
Migrating a growing hospitality group to a single unified digital experience.
9↗
WordPress sites migrated
Brought into one, unified and controlled brand experience.
118
Re-useable components
On-brand building blocks to launch new destinations and pages.
4+
Custom integrations
From experience management to website tracking.
115+
Pages published
All managed by scaleable CMS collections.
The challenge
Aethos had outgrown a fragmented WordPress setup, with separate sites for each hotel, ageing localisation, inconsistent integrations and too much reliance on developers for everyday change. The new website needed to bring the brand website, The Club and seven destinations into one unified Webflow build, without losing the character, content depth and operational needs of each location.
Our approach
Working as Grotesk’s Webflow development partner, we translated their creative direction into a flexible, component-led Webflow system. The build brought Aethos’ brand, destination and club content into a more manageable structure, supported by reusable CMS collections, responsive components, considered animation and the integrations needed for experiences, enquiries and booking journeys.
9↗
WordPress sites migrated
Brought into one, unified and controlled brand experience.
118
Re-useable components
On-brand building blocks to launch new destinations and pages.
4+
Custom integrations
From experience management to website tracking.
115+
Pages published
All managed by scaleable CMS collections.
The impact
“We built a CMS-driven destination system where Aethos can create new hotel sites using brand-approved layouts, themes and components. That gives their team room to adapt each destination while keeping the experience consistent, with live event and experience listings pulled in from an external API.”
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