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Just Eat
Launching a fast-moving commerce campaign for Just Eat.
3.7k
Visitors in launch week
A fast campaign launch with immediate audience demand.
3.1k
Visitors in drop two
The site was ready to support a second release window.
100%
Tracksuits distributed
The campaign closed with fulfilment complete and the site safely decommissioned.
The challenge
Just Eat needed a campaign site for Chillwear that could move quickly from PR concept to live customer experience. The site had to look campaign-ready, handle product drops through Shopify, connect with fulfilment, manage stock and customer data properly, and stay reliable during short bursts of attention around each launch.
Our approach
We built a fast-turnaround Webflow and Shopify campaign experience, working closely with Mischief PR and the fulfilment team to get the site, checkout, product flow, tracking and launch process ready. Our role continued through both drops, covering testing, stock support, order recovery, analytics reporting and eventual decommissioning once every tracksuit had been distributed.
3.7k
Visitors in launch week
A fast campaign launch with immediate audience demand.
3.1k
Visitors in drop two
The site was ready to support a second release window.
100%
Tracksuits distributed
The campaign closed with fulfilment complete and the site safely decommissioned.
The impact
“This was not a traditional website build. It was a live campaign system, with Webflow, Shopify, fulfilment, stock, data and timing all needing to work together for two short launch windows.”
