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Crux Investor
Building a no-code media platform for modern mining investment.
2x
Doubled web traffic
Within a few weeks of initial launch.
10x
Publishing efficiency gain
Zero
Data inconsistencies
Seamless data syncing across multiple sources.
99.9%
Uptime
Since launch using Webflow's CMS. Enterprise levels of integrations and uptime, at Webflow self-serve costs.
The challenge
Crux Investor needed to turn a content-heavy investment media business into a no-code platform. The site had to handle articles, reports, video, analyst workflows and multiple connected websites, all while working around the real limits of Webflow, Airtable and Whalesync.
Our approach
We built one of the most technically ambitious Webflow CMS projects the Webflow community had seen: a connected system using Webflow, Airtable, Whalesync and Datafetcher to automate publishing, sync data and route content across three websites. The value was not just in the build, but in knowing where the tools would break and designing around those limits so Crux could move faster without creating a fragile system. Our cautiously optimistic approach to integrations led to 0 data inconsistencies across the site, and a client who we support many years later on an ongoing basis.
2x
Doubled web traffic
Within a few weeks of initial launch.
10x
Publishing efficiency gain
Zero
Data inconsistencies
Seamless data syncing across multiple sources.
99.9%
Uptime
Since launch using Webflow's CMS. Enterprise levels of integrations and uptime, at Webflow self-serve costs.
The impact
“Spurwing's unique strength I think lies in their ability to bridge the gap between technology, data, and business impact. They didn’t just go ahead and build the first thing we asked for. Instead they took the time to understand the problem we were solving and provided thoughtful, strategic recommendations. Their ability to present development options, balancing scope, timing, and budget, was invaluable.”
