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Drop Dead Generous
Helping a social enterprise turn giving stories into action.
234+
Giving ideas structured
A Webflow and Airtable system built to organise, tag and publish hundreds of grant ideas.
52%
Initial launch conversion
Early launch activity saw 27 visitors become 14 subscribers, proving the concept could move people to act.
1,000↗
Grant-ready structure
A grant platform structured to grow beyond the first campaign.
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The challenge
Drop Dead Generous needed to turn a bold social enterprise idea into something people could actually use. The platform had to present hundreds of giving ideas, collect stories through audio, imagery and written submissions, and support the operational workflow behind each grant without becoming complicated for the team to manage.
Our approach
We designed and built a Webflow experience connected to Airtable, Typeform, Make, Cloudinary and payment workflows, giving DDG a public site and a more practical back-end system. The work brought together idea pages, filters, story collection, selfies, grant states, automated workflows and content management, creating a business-critical product that could launch quickly and keep evolving as DDG grew into a wider brand ecosystem.
234+
Giving ideas structured
A Webflow and Airtable system built to organise, tag and publish hundreds of grant ideas.
52%
Initial launch conversion
Early launch activity saw 27 visitors become 14 subscribers, proving the concept could move people to act.
1,000↗
Grant-ready structure
A grant platform structured to grow beyond the first campaign.
The impact
“The openness, authenticity and clarity throughout the project was fantastic. They over-delivered with their capabilities and the whole process was managed perfectly, thanks to their brilliant project management.”
