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SmartAssets
Brand refresh, AI asset generation and a website ready for what’s next.
10x
Inbound leads
SmartAssets reported inbound leads were at least 10x higher after launch.
The challenge
SmartAssets had developed a powerful AI platform for creative and media teams, but the brand and website needed to catch up with the ambition of the product. The challenge was to make a complex, intangible SaaS offer feel clear, credible and distinctive, with a refreshed visual identity, stronger product storytelling, more ownable imagery and clearer routes towards demo enquiries.
Our approach
We began with a focused brand refresh and design phase, sharpening the visual direction, page structure and messaging flow before moving into Webflow development. Alongside the refreshed identity, we helped create distinctive AI-generated imagery and supporting artwork to make the product feel more tangible, then built a responsive Webflow site with CMS-managed content, clear demo journeys, HubSpot and Zapier form support, GA4, consent tooling and a structured go-live process.
10x
Inbound leads
SmartAssets reported inbound leads were at least 10x higher after launch.
The impact
“Our team was impressed by the communication and professionalism of the entire team - meeting deadlines, providing frequent updates, and listening to feedback to progress with the development of the site.”
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