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Roam Charging
Supporting a rebrand with a website built to scale.
↑
Viewing time increase
Indicating improved content relevance and user experience.
↓
Decreased bounce rate
Better navigation and engagement with multiple pages.
✉
Form submissions increased
Enhanced ease of use, filtering the submissions into the correct area of their CRM.
Industry praise
People noting the intuitive design and sector-specific insights.
↓
Loading speed reduced
Improving overall user satisfaction.
The challenge
Roam Charging needed a website that could do more than present the brand. It had to make a growing EV charging network easier to understand, support different customer and partner journeys, and handle practical functionality around locations, tariffs, maps and enquiries without becoming difficult for the marketing team to manage.
Our approach
We designed and developed the Roam website in Webflow with a more scalable structure behind it, giving the team a stronger foundation for content, landing pages and future improvements. As the site evolved, we continued to support Roam with practical enhancements around the charging map, CMS-managed location pages, referral journeys, HubSpot tracking and day-to-day Webflow support.
↑
Viewing time increase
Indicating improved content relevance and user experience.
↓
Decreased bounce rate
Better navigation and engagement with multiple pages.
✉
Form submissions increased
Enhanced ease of use, filtering the submissions into the correct area of their CRM.
Industry praise
People noting the intuitive design and sector-specific insights.
↓
Loading speed reduced
Improving overall user satisfaction.
The impact
“What stood out most about the company was their friendliness and responsiveness. From start to finish, their team was approachable, supportive, and genuinely invested in ensuring the project’s success. They always made us feel heard, addressing concerns or updates promptly and with a positive attitude.”
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