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Greggs Baked In Gold
Webflow, Shopify & Shopyflow enabling a PR campaign to sell out in under an hour.
<1hr
Sold out in under an hour
Handling traffic with ease.
5
Limited edition products
Safely sold, and fulfilled nationwide using a no-code setup.
❤
Support beyond launch
Spurwing aided teams during the campaign and decomissioning.
The challenge
Greggs and Here Be Dragons needed to turn Baked In Gold from a brilliant PR idea into a real, shoppable campaign. The site had to make a limited-edition jewellery collection feel desirable, credible and easy to buy, while supporting the practical details behind launch.
Our approach
We designed and built a campaign-led Webflow, Shopyflow and Shopify site that gave the collection a premium digital home, with product pages, checkout, FAQs, delivery information, analytics and fulfilment support all ready for launch.
<1hr
Sold out in under an hour
Handling traffic with ease.
5
Limited edition products
Safely sold, and fulfilled nationwide using a no-code setup.
❤
Support beyond launch
Spurwing aided teams during the campaign and decomissioning.
The impact
“Baked In Gold needed more than a campaign landing page. It needed the polish of a brand moment and the practical detail of an ecommerce store, with checkout, policies, analytics and fulfilment working around a live PR launch. Selling out in under an hour, the Webflow website handled the traffic without breaking a sweat, and comms teams managed orders easily via Shopify.”
