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Greggs Baked In Gold

Webflow, Shopify & Shopyflow enabling a PR campaign to sell out in under an hour.

Food & Drink

<1hr

Sold out in under an hour

Handling traffic with ease.

5

Limited edition products

Safely sold, and fulfilled nationwide using a no-code setup.

Support beyond launch

Spurwing aided teams during the campaign and decomissioning.

10x
A stat goes here
Solutions
PR Microsites
Services
Design and Development
Technology
Webflow logo.
Webflow
Shopyflow logo.
Shopyflow
Shopify logo.
Shopify
In collaboration with

The challenge

Greggs and Here Be Dragons needed to turn Baked In Gold from a brilliant PR idea into a real, shoppable campaign. The site had to make a limited-edition jewellery collection feel desirable, credible and easy to buy, while supporting the practical details behind launch.

Our approach

We designed and built a campaign-led Webflow, Shopyflow and Shopify site that gave the collection a premium digital home, with product pages, checkout, FAQs, delivery information, analytics and fulfilment support all ready for launch.

<1hr

Sold out in under an hour

Handling traffic with ease.

5

Limited edition products

Safely sold, and fulfilled nationwide using a no-code setup.

Support beyond launch

Spurwing aided teams during the campaign and decomissioning.

The impact

1

2

3

Baked In Gold needed more than a campaign landing page. It needed the polish of a brand moment and the practical detail of an ecommerce store, with checkout, policies, analytics and fulfilment working around a live PR launch. Selling out in under an hour, the Webflow website handled the traffic without breaking a sweat, and comms teams managed orders easily via Shopify.

William Hope
Founder & Director - Spurwing
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